10 August 2012

User-Friendly Smartphone And Tablet Have Strong Monetization Potential: [Study] | DazeInfo

Mobile has now become one of the lucrative platforms for advertisers. Advertisers are focusing to mobile platforms for the promotion of their brands and that’s why; the numbers of ads are increasing on this platform with dizzying pace year-over-year. Opera has recently reported its in-depth study on monetization of mobile advertising. It’s clear from the study that the devices having better usability (touch screen and larger screen) and functionality (including click to call, expend, play videos and more) are considered to have strong monetization potential.

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