Industry News
Written by Chris Daily   

09 August 2012

Doubt about job seekers' grant | Polity.org

The ANC's proposed job seekers' grant has been met with far less enthusiasm than the abandoned youth employment subsidy. "The job seekers' grant will have nowhere near the impact the youth wage subsidy would have had," said Adcorp labour market analyst Loane Sharp. "The change from the unemployment subsidy to a job seekers' grant involves such a totally different economic method of working that it's not clear that the ANC has identified the problem of unemployment correctly."

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Written by Chris Daily   

08 August 2012

The Surprisingly Smart Strategy Behind London’s Infamous Olympic Branding | Co.Design

Say what you will about London’s Olympic logo--and many people have said, and are still saying, many, many things--it is nothing if not memorable. International branding consultancy Wolff Olins was no stranger to Olympic identities, having created the mark for the 2004 games in Athens. In 2006, the firm won the London logo and branding bid with their power-to-the-people style pitch, which focused on social and cultural aspects of the games and beyond in an attempt to broaden the event’s reach and appeal.

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Written by Chris Daily   

06 August 2012

US mobile ad spend surges ahead to become world’s largest: study | Mobile Marketer

United States brands are significantly increasing their spend on mobile advertising, putting the market on track to become the largest mobile ad spend market for the first time this year, according to a new report from eMarketer. Until this year, Japan was the world’s largest market for mobile advertising, with spending on mobile Internet ads in Japan forecast to grow 27.2 percent to $1.74 billion in 2012, versus 35.4 percent growth in 2011. However, mobile advertising spending in the United States is expected to grow 96.6 percent this year for a total of $2.29 billion.

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Written by Chris Daily   

07 August 2012

After-hours entrepreneurs attempt to overcome economic downturn | BizCommunity

The current global recession, which has resulted in consumers seeking additional income and job security, has fuelled the trend of after-hours entrepreneurs engaging in sideline business ventures while still holding a full-time job. This trend illustrates encouraging signs of economically proactive members of society attempting to overcome the current economic downturn. Kobus Engelbrecht of the of the Sanlam/Business Partners Entrepreneur of the Year competition explains that the emergence of this trend has been assisted by the growth in local infrastructure and technology developments, allowing individuals to become entrepreneurs with relative ease.

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Written by Chris Daily   

05 August 2012

7 Things Your Social Media Consultant Should Tell You | FastCompany

If social media consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining Fast Company last spring, I was the social media editor at the New York Daily News. So I'll say it even bolder: At some point, Fast Company should fire me. (Just not too soon, please!) Your company will never be truly social if you silo social activity within a consultant or a staff manager. To facilitate proliferation, your consultant should learn how your company works, then create a strategy to spread social throughout your organization.

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