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Written by Chris Daily
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14 August 2012
7 Innovation Lessons From the First Man on the Moon | InnovationManagement
After reading Neil Armstrong’s biography, Gijs van Wulfen discovered there are many lessons from the Apollo 11 trip which can be applied to our everyday innovation projects. Here are seven inspirational lessons learned. Can you think of more? “I think we’re going to the moon because it’s in the nature of human beings to face challenges. It’s by the nature of his deep inner soul. We’re required to do these things just as salmon swim upstream”. [Neil Armstrong]. So there I was, 9 years old. Woken up in the middle of the night at 04.00 by my parents.
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Written by Chris Daily
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13 August 2012
Service Helps Start-Ups See Where They Stand | TWSJ
Max Marmer is trying to increase the survival rate of young companies. His weapon: a database of metrics on tech start-ups world-wide. The 21-year-old Stanford dropout is the founder of his own start-up, an online benchmarking service called Startup Compass, based in Palo Alto. The data enables start-up founders to figure out how their nascent firms compare with others in areas such as customer acquisition, Mr. Marmer says, and to diagnose whether their companies are at risk of pitfalls that can doom them to failure.
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Written by Chris Daily
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11 August 2012
What Hunting For A Mate Teaches You About Great Design | Co.Design
Companies sometimes miss the opportunity to really click with their customers. Although they often make very sensible choices of features and functions, they can fail to create products and services that have a real personality. It’s this personality that makes the first connection with customers and ultimately long-lasting relationships with brands. Designers have always understood the power of personification. Car designers have been manipulating the facelike front end of cars for generations.
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Written by Chris Daily
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12 August 2012
Retail Innovation? Try Embracing Showrooming | SocialMediaToday
You know what it is like … you see an item online. It’s a great deal – a special price and a coupon code. That credit card is burning a hole in your desk. But in the back of your mind is that one lingering doubt … will it fit. So what do you do? You “showroom” – you go in-store to check the item for size, fit, colour or texture. You do your “shopping” in-store and you make your purchase online. This practice is known as “showrooming” and a recent article suggests that retailers have some work to do to avoid falling victim to this new shopping trend.
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Written by Chris Daily
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10 August 2012
User-Friendly Smartphone And Tablet Have Strong Monetization Potential: [Study] | DazeInfo
Mobile has now become one of the lucrative platforms for advertisers. Advertisers are focusing to mobile platforms for the promotion of their brands and that’s why; the numbers of ads are increasing on this platform with dizzying pace year-over-year. Opera has recently reported its in-depth study on monetization of mobile advertising. It’s clear from the study that the devices having better usability (touch screen and larger screen) and functionality (including click to call, expend, play videos and more) are considered to have strong monetization potential.
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